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Leo Frishberg

Principal User Experience Architect at Tektronix Inc., Portland OR USA

With over 30 years of experience in design—as both a bricks-and-mortar architect and a UX designer—Leo drives highly differentiated and innovative solutions to market by incorporating a user-centered approach to design that he calls Presumptive Design into all innovation activities—from ideation through execution. Leo has applied this approach to a wide range of products and services that remain effective and profitable years after their introduction. Most recently, his work on the Tektronix Logic Analyzer product line has generated more than five patent filings and spearheaded the vision and definition of the next generation of instruments. For the past seven years, Leo has served as both Program Chair and Executive Director for CHIFOO (Computer Human Interaction Forum of Oregon) the Portland Chapter of SIGCHI.

Find out more about Leo at Phase II.

Leo Frishberg’s Specialties: Information Architecture | UX Design