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Leo Frishberg

Principal at Phase II,
Portland, Oregon, USA

Leo FrishbergWith over 30 years of experience in design—as both a bricks-and-mortar architect and a UX designer—Leo drives highly differentiated and innovative solutions by applying Presumptive Design throughout the product lifecycle, from ideation to execution. Most recently, as Product Design Manager at Intel, Leo led multiple UX teams on mission-critical programs. Prior to joining Intel, he worked on Tektronix’s Logic Analyzer product line, generating several patent filings and spearheading product vision and definition for its next generation of instruments. Leo is a Certified Scrum Product Owner. Over the past 15 years, he has served as Program Chair, Chair, and Vice Chair on the board of CHIFOO (Computer Human Interaction Forum of Oregon), the Portland Chapter of SIGCHI.

Leo is co-author, with Charles Lambdin, of the Morgan Kaufmann book Presumptive Design: Design Provocations for Innovation. Check out their site for the book.