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Leo Frishberg

Principal at Phase II
Portland, Oregon, USA

Leo Frishberg With over 30 years of experience in design—as both a bricks-and-mortar architect and a UX designer—Leo drives highly differentiated and innovative solutions by applying Presumptive Design throughout the product lifecycle, from ideation to execution. Most recently, as Product Design Manager at Intel, Leo led multiple UX teams on mission-critical programs. Prior to joining Intel, he worked on Tektronix’s Logic Analyzer product line, generating several patent filings and spearheading product vision and definition for its next generation of instruments. Leo is a Certified Scrum Product Owner. Over the past 15 years, he has served as Program Chair, Chair, and Vice Chair on the board of CHIFOO (Computer Human Interaction Forum of Oregon), the Portland Chapter of SIGCHI.

Leo is co-author, with Charles Lambdin, of the Morgan Kaufmann book Presumptive Design: Design Provocations for Innovation. Check out their site for the book.

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Leo’s Articles on UXmatters

Leo’s Contributions to Ask UXmatters

Making the World a Better Place Through User Experience
October 2016
Effective UX Leaders
September 2016
Is Technical Writing Part of UX?
August 2015
User Interface Design Flaw Cause of Ford Recall | User Research: How Much Is Enough?
June 2015
Fostering Innovation and Creativity | Project Scoping
December 2014
Making User Experience Part of Business Strategy | Understanding a Product’s Target Culture
December 2014
Fundamental Principles of Great UX Design | How to Deliver Great UX Design
November 2014
Persuading Clients That the Need for User Research and Usability Testing Is Real
October 2014
UX Concepts and Practices That We Wish Would Just Go Away!
August 2013
Balancing UX Strategy with Lean and Agile | Roles in UX Strategy | UX Versus CX Strategy
July 2013
Retail UX Strategy Trends
June 2013
Key UX Strategy Methods, Tools, and Deliverables | Communicating UX Strategy
May 2013
Are Rapid Prototyping, Lean UX, and Agile Development Good for User Experience?
March 2013
UX Design Tools
February 2013
Identifying Product Value, Then Designing the Right Product
July 2012
Agile User Experience Design
April 2012
Soft Skills for UX Designers
March 2012
Organizational Stories That Teach UX Designers | Professional Roadmaps
February 2012
Encouraging Participation and Fun During Collaborative Design Sessions
December 2011
Interviewing Candidates for UX Jobs
November 2011
Bridging User Research into Design
October 2011
The Integration of User Experience into Software Development
August 2011
A UX Vision’s Purpose and Benefits | Cultures That Foster Great Design
March 2011
Designing an Office Space That Encourages Great Design
February 2011
Design Thinking | Employing Design Principles | Defining Ease of Use
January 2011
Essential and Desirable Skills for a UX Designer
December 2010
Career Alternatives to Management | Best Design Practices for Blogs
July 2010
Effective UX in a Corporate Environment: Part II
September 2009
Effective UX in a Corporate Environment: Part I
August 2009
Using Verbs As Nouns in User Interfaces | UX Roles in Organizations
May 2009

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