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Lindsay Ellerby

Account Planner at Critical Mass, Toronto, Ontario, Canada

Lindsay started her career as a content analyst before realizing her true calling as an information architect/interaction designer. She has been involved in projects ranging from interaction design for online applications to information design for product pages to the information architecture of marketing Web sites. She has also worked on financial, home renovation, energy and utility, and automobile Web sites. With a particular interest in pattern-based design, Lindsay was instrumental in creating a robust pattern library for Critical Mass. She is an active member of her local UX community, viewing informal gatherings as the best way to share ideas and inspiration.