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Shanshan Ma

Principal User Experience Consultant at In+Im,
San Diego, California, USA

Shanshan MaShanshan has extensive research experience in understanding how human beings organize and find information on the Web and in their own personal computing environment. Her expertise includes designing and conducting user research, handheld device and Web site usability, and user experience consulting. Shanshan received her PhD degree in the area of Human-Computer Interaction from Drexel University.

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Shanshan Ma’s Articles on UXmatters

Mobility, Shanshan Ma’s Column on UXmatters

Proceed to Checkout: Payments on the Mobile Web

September 2011

Add to Cart: 5 Ways to Improve Shopping on the Mobile Web

August 2011

Three Layers of Mobile User Experience

May 2011

10 Ways Mobile Sites Are Different from Desktop Web Sites

March 2011

Designing for the Mobile Web: Special Considerations

January 2011

Usability for Handheld Devices Versus Computers

November 2010


Pairing Up Usability Testing with A/B Testing

July 2011

Dancing with the Cards: Quick-and-Dirty Analysis of Card-Sorting Data

September 2010

Ask UXmatters—Shanshan’s Answers

The Integration of User Experience into Software Development

August 2011

Going Mobile, Part II: When to Go Mobile | Reuse Your Web Design or Start from Scratch?

November 2010

Going Mobile: Designing for Different Screen Sizes | Promoting Your Mobile App

October 2010