After starting out in classic advertising, Nicola Rovetta moved on to design for Web marketing projects in 1996. For more than a decade, he’s been directing digital creative departments in international networks, often taking charge of interaction design, information architecture, and experience design. At present, Nicola is leading creative in TBWA\’s digital firm, Agency.com, in Italy. He’s been avidly following the rise of the Web from version 1.0 to 3.0, and he actively evangelizes the power of digital culture in Italy.
Read his blog, Nicola Rovetta, in Italian.