With more than 14 years of experience in the Web industry, Joel helps develop and execute experience strategy for clients at EffectiveUI. Through his passion for untangling the web of technology and trends, he works to create useful, engaging, and meaningful interactions for clients such as Boeing and Microsoft. Joel’s experience spans the globe and includes research, analysis, usability testing, and design. He has served as Managing Director of Elavision, a UX agency based in Australia, as well as at Best Buy. He plays an active role in the UX community, including founding the Brisbane chapter of the Interaction Design Association (IxDA). Joel holds Bachelor of Arts degrees in Sociology and Psychology from the University of Minnesota-Twin Cities.