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Simon Norris

CEO and founder of Nomensa, Bristol, UK

Simon NorrisSimon founded the digital agency Nomensa in 2001, with the objective of putting human behavior at the heart of Web design and ensuring that Web sites not only employ great design and technology, but deliver ground-breaking experiences to users, improving both accessibility and usability. With a detailed understanding of how people make choices and the factors that influence them, Simon has turned the traditional view of Web design on its head, focusing on people’s emotions and the way they interact with technology rather than the way technology can change their behavior. As a result, organizations such as Sky, the National Trust, the BBC, the Royal Mail, and many other top brands and international megacorporations ask him not merely to design or improve their online experience, but to transform it by humanizing their technology.