Sal has designed and directed hundreds of research consulting projects for startups in Silicon Valley and Fortune 500 companies across a variety of industries. He has led user experience and market research projects for companies that include Facebook, Google, eBay, Amazon, Electronic Arts, Zynga, Wikipedia, Intuit, Honda, FedEx, and LinkedIn. Prior to joining AnswerLab, Sal founded and led User Research at LinkedIn, incorporating user insights throughout all phases of product development. He established LinkedIn’s in-house lab, initiated rolling monthly studies, implemented LinkedIn’s first iteration of personas, and designed the framework for comparable UX metrics across all product areas, while bridging customer insights across the Product, Marketing, Customer Service, and International teams. Sal has designed and implemented custom research methods, which were presented at the Usability Professionals’ Association (UPA), BayCHI, and World Usability Day. These methodological frameworks addressed needs within mobile ethnographies and gaming research that continue to influence research approaches today. He graduated from the University of California at Berkeley where he earned both a Bachelor of Science in Business Administration, with an emphasis on Market Research, and a Bachelor of Arts in Economics with a focus on Econometrics.