Yael Tolub
As VP of Marketing at Clicktale, Yael leads the company’s worldwide marketing initiatives, driving awareness and adoption at global, Fortune 500 companies. Yael has a global perspective on marketing, having lived and worked on three different continents—and counting. Prior to joining Clicktale, Yael held product and strategy roles at various companies, including MediaMind—now Sizmek. Yael holds an LLB from Hebrew University and an MBA from MIT Sloan School of Management.
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Yael’s Article on UXmatters
New on UXmatters
- Misinformation and Disinformation Online: What Design Can Do to Remedy This Problem
- The Psychology Behind Successful User Onboarding: Leveraging Cognitive Biases
- 3 Crucial Steps in Designing Conversational AI
- Inclusive Digital Experiences: Redesign Strategies for Addressing Diverse Abilities and Accessibility Challenges, Part 1
- User Experience in the Era of AI: Enhancing Human-Machine Interactions