Amy Bucher

VP, Behavior Change Design at Mad*Pow
Boston, Massachusetts, USA

Amy Bucher At Mad*Pow, a purpose-driven, strategic design agency in Boston, Amy focuses on crafting engaging, motivating experiences to help people change their behaviors, contributing to their physical, mental, and financial health and well-being. Before joining Mad*Pow in 2016, Amy worked on behavior-change products in house at CVS Health and Johnson & Johnson. Amy received her A.B. from Harvard University, and her M.A. and PhD. in organizational psychology from the University of Michigan, Ann Arbor. She’s a frequent speaker at behavior change and UX conferences where she talks about motivation, engagement, and product design. She is the author of the Rosenfeld Media book Engaged: Designing for Behavior Change.

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