Kelly Byrom

Kelly is passionate about designing for people, not products. During a Vertafore Chief Customer Chat, Kelly discussed scenarios in which design standards have left women 17% more likely to be killed in a car crash or caused application designers to disregard 20% of the population who have dyslexia by using centered or justified text, offering four principles for product designers to consider. Her goal is to move beyond the mythical average human being and truly design for everyone. Kelly earned her Bachelor of Fine Arts from Atlanta College of Art and has worked in digital design since 1997.