Transforming the User Experience Through Artificial Intelligence

June 5, 2022

As users, we’ve already been on the receiving end of artificial intelligence (AI). We’ve become the targeted users of ads online, had our own handwriting and sketches translated into usable digital-image files or documents, and have seen rapid changes in technology and business.

Over the past few decades, gadgets have indeed become smarter. What’s curious about this evolution of AI—and its continuous development—is that it’s making waves across every industry we can think of. In this article, I’ll discuss several industries in which AI is making a big impact.

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AI in the Human Resources Industry

Among the most powerful AI tools that we’re still learning about and in which we’re seeing further development today is the use of AI in recruiting. There are specific human-resources (HR) applications that can facilitate recruitment processing and hiring. Contrary to some HR professionals’ initial assumption that an AI would suggest applicants too predictably, the results have proven otherwise. Because the use of tags and keywords can make these applications smarter, AI in recruitment applications can sometimes make suggestions that the most common practices of the hiring process might have overlooked.

The software reads the keywords in resumes and translates them into skillsets of which an applicant might actually be capable, but has not explicitly stated. This enables companies to create a more diverse, creative pool of employees.

Although the AI is still under development, it has proven to offer cheaper alternatives through the hiring process because it can present possible applicants who might not yet have worked in the industry for which they’re applying, but already have the necessary work skills the company is looking for. This means there’s a chance that an employer might be able to offer less compensation for some hires that the AI has found because these candidates are less aware of competitive salaries for the position for which they applied.

Among the most well-known AI recruitment software in global use are Mya, Seedlink, Isaak, Eightfold, ZipRecruiter, and Amazon. This software if still being developed further because most of it currently works on the basis of a company’s current pool of employees. Therefore, the software might unintentionally create biases because it filters out resumes and interviewees whose background doesn’t match those of the majority of your current employees. This can result in biases against racial or gender differences, as well as the applicant’s geological location, simply based on the initial data that it receives.

Although this software still has a long way to go, especially in the face of higher standards for diverse hiring and the ethics of hiring, AI in recruitment is a powerful tool that can benefit the large number of companies who are swamped by surging numbers of competitive applicants.

AI in Sponsored Content

If you’ve ever received suggestions regarding content that was actually to your liking, it’s thanks to the AI behind a platform. This capability is typical of sites that use search-log data. Streaming platforms such as YouTube, Netflix, and other video sites use AI to suggest movies that users might like based on their data. Plus, music-streaming platforms such as Apple Music, Spotify, Deezer, and SoundCloud use AI to suggest artists for the user to listen to, using similar technology.

AI for Subscription Email Messages

When users receive email messages that notify them of the latest promotions, sales, and new products, AI is at work. AI reads and learns using algorithms. An AI can increase user engagement—not just through what users search for but also what they interact with. If a user has ever clicked a link in an email message to view or purchase a specific type of product, the intelligence behind the technology remembers this and delivers more similar products to their inbox.

However, this specific function of smarter technology is not limited just to email messages. AI functionality enables users to shop more effectively when necessary and thus, enables wiser purchases. Through AI, information that is relevant becomes more accessible and is immediately available to whoever requires it. So users can say goodbye to wasting time scrolling through things that barely interest them. The best part of this capability is that AI is the perfect tool for innovations in online shopping, as well as purchases people make from a distance.

AI in Customer Support

One of the most helpful advancements in AI development is the chatbot. Most customer-support systems now use chatbots to offer their customers 24/7 access to support. An AI chatbot can address common concerns of customers and provide assistance in finding information. The programming of these AIs enables them to offer the basic information that is necessary for simple operations. This frees up time for customer-support employees to address more complex customer issues and enables them to keep regular working hours.

More advanced uses of AI and robots are coming into the picture to provide better service to people. However, this does not mean that humans will be less employed. Rather, this gives human employees better jobs that let them simply focus on more important tasks that require more attention to detail because they no longer have to deal with the most basic tasks that an AI can address. This also reduces the costs that would be necessary to hire different groups of employees to address customer support across different time zones. Through AI, there is less chance of employee burnout, overtime work, overworked employees, and delays in addressing customers’ concerns.

AI in Manual Labor

Though the most common uses of AI are subtle and embedded in complex algorithms, the integration of robotics and virtual reality is still easily the most visible feature of AI today. Most of these forms of AI are found in manual labor such as manufacturing. There have also been innovations in the food and beverage sector that let AIs to participate in their actual workflows—such as robots whose programming enables them to consistently make a perfect cup of coffee.

Plus, the use of AI is continually advancing in the field of medicine, as tools for assisting surgeons and other healthcare professionals. Monitoring health and understanding the body are two of the most common applications of AI in the medical field. AI is also now useful in the field of education. Not only are we programming apps specifically for learning but we can also program them to train people in basic tasks. For example, there are apps that focus on speech development and language learning. There is also smart technology for learning how to play musical instruments. Incorporating AI in the humanities doesn’t lessen the value of the arts, but rather highlights the true wonder of human creativity.

Fear Not, Innovate Further

From robots that brew coffee to seemingly personalized subscription email messages, we’re all benefiting from AI on a daily basis. Product user experiences have become even more personalized—from movie suggestions on streaming sites to chatbots that cater to our customer-service needs.

While there would, indeed, be cause for worry if more algorithms replaced human functions, this is also why our drive for further innovation is becoming stronger. Human beings’ natural intelligence remains irreplaceable, and AI’s main function remains the same: assisting humans. AI is at work to make things more convenient for people and save us time; and, when products are truly designed to make human life more bearable, we’ll have less anxiety about developments in AI. We must look forward to the years ahead to see AI programming take on moral or ethical issues. 

AI and Technical Writer at Plat.AI

Glendale, California, USA

Oliver MorrisMy focus at Plat.AI is on artificial intelligence (AI). I have previously worked for tech startups and consulted with data scientists on the latest AI tools for improve communication and the media.  Read More

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