Colleen Roller
Colleen has 10 years of experience in making Web sites easy to use. Before becoming an independent consultant, she worked at Fidelity Investments, as both a Lead UX Designer and a Senior Usability Consultant. Her primary interest is in decision architecture—designing Web sites to support optimal decision making by users and, thus, ensure organizations achieve their business objectives. Colleen has presented on this topic to corporate audiences such as Fidelity and VistaPrint, to the Usability Professionals’ Association, and as an invited speaker, at Bentley University. Colleen holds a B.A. in Music Performance. While in the U.S. Army, she earned a Master’s in Public Administration, with a specialty in Human Resources Management. She is a member of Boston CHI and the Usability Professionals’ Association. Colleen is forever fascinated by the workings of the human mind and, especially, the art and science of designing for optimal decision making. She welcomes opportunities to consult, write, and present on the topic of decision architecture.
Connect with Colleen on LinkedIn
Follow Colleen on Twitter @DecisionUX
Colleen’s Articles on UXmatters
Decision Architecture, Colleen’s Column on UXmatters
Decision Architecture: Helping Users Make Better Decisions
Abundance of Choice and Its Effect on Decision Making
The Power of Comparison: How it Affects Decision Making
The Nature of Choice Sets and Their Effect on Decision Making
How Anchoring, Ordering, Framing, and Loss Aversion Affect Decision Making
How Shortcut Decision Strategies Affect Decision Outcomes
How the Power of Free and Scarcity Influence Decision Making
The Impact Number Formats Have on Judgment and Decision Making
How Cognitive Fluency Affects Decision Making
Embodied Cognition and How It Affects Judgment and Decision Making
Decision Architecture in the Wild: A Real-Life Example
Colleen Roller’s Specialties: Consulting | Decision Architecture | UX Design | Usability
