Do you create products or organize events for UX professionals or manage a UX team that’s hiring? Sponsor UXmatters and see your ad or logo here! Learn moreLearn More



























Paul J. Sherman

Founder and Principal Consultant at ShermanUX,
Youngstown, Ohio, USA

Paul ShermanShermanUX provides a range of services, including research, design, evaluation, UX strategy, training, and rapid contextual innovation. Paul has worked in the field of usability and user-centered design for the past 13 years. He was most recently Senior Director of User-Centered Design at Sage Software in Atlanta, Georgia, where he led efforts to redesign the user interface and improve the overall customer experience of Peachtree Accounting and several other business management applications. While at Sage, Paul designed and implemented a customer-centric contextual innovation program that sought to identify new product and service opportunities by observing small businesses in the wild. Paul also led his team’s effort to modernize and bring consistency to Sage North America product user interfaces on both the desktop and the Web. In the 1990s, Paul was a Member of Technical Staff at Lucent Technologies in New Jersey, where he led the development of cross-product user interface standards for telecommunications management applications. As a consultant, Paul has conducted usability testing and user interface design for banking, accounting, and tax preparation applications, Web applications for financial planning and portfolio management, and ecommerce Web sites. In 1997, Paul received his PhD from the University of Texas at Austin. His research focused on how pilots’ use of computers and automated systems on the flight deck affects their individual and team performance. Paul is Past President of the Usability Professionals’ Association, was the founding President of the UPA Dallas/Fort Worth chapter, and currently serves on the UPA Board of Directors and Executive Committee. Paul was Editor and contributed several chapters for the book Usability Success Stories: How Organizations Improve by Making Easier-to-Use Software and Web Sites, which Gower published in October 2006. He has presented at conferences in North America, Asia, Europe, and South America.

Paul Sherman’s Resume

Connect with Paul on LinkedIn

View Paul’s presentations on SlideShare

Paul Sherman’s Articles on UXmatters

Envision The Future, Paul’s Column on UXmatters

Testing Your Own Designs Redux

December 2009

Testing Your Own Designs: Bad Idea?

September 2009

8 Things You Should Be Doing in Your UX Practice, but Probably Aren’t

July 2009

The User Experience of Enterprise Software Matters, Part 2: Strategic User Experience

March 2009

The User Experience of Enterprise Software Matters

December 2008

Malware: Whether on the Desktop or the Web, It’s a Perception Thing

September 2008

Where’s My Stuff? Beyond the Nested Folder Metaphor

March 2008

The Perpetual Super-Novice

December 2007

How Do Users Really Feel About Your Design?

September 2007

Your Design Is Infringing On My Patent: The Case Against User Interface and Interaction Model Patents and Intellectual Property

July 2007

Envisioning the Future of User Experience

April 2007


Selling UX

With Daniel Szuc and John S. Rhodes

October 2008

User Friendly 2007: Connecting User Experience Communities

With Daniel Szuc, Josephine Wong, and Liya Zheng

March 2008

Connecting Cultures, Changing Organizations: The User Experience Practitioner As Change Agent

January 2007

Usability in China: Encore

With Daniel Szuc

January 2007

Ask UXmatters—Paul Sherman’s Answers

Going Mobile, Part II: When to Go Mobile | Reuse Your Web Design or Start from Scratch?

November 2010

Going Mobile, Part I: Designing for Different Screen Sizes | Promoting Your Mobile App

October 2010

Career Alternatives to Management | Best Design Practices for Blogs

July 2010

Favorite UX & Technology Blogs | Learning About New Web & Mobile Applications

June 2010

Enterprise User Experience: Building a UX Group | Hosting a Get-to-Know-UX Event

February 2010

Label Alignment in Long Forms | Paper Prototyping for Engineers

January 2010

Usability Testing with Time Constraints | Remote Usability Testing

December 2009

Usability Testing on a Budget

November 2009

Usability Testing Versus Expert Reviews

October 2009