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Frank Guo

Web Research Lead at BlackRock, San Francisco CA USA

Frank wears two hats professionally—user researcher and UX design consultant. At Barclays, he established and manages user research and helped develop the user interface design process for their investment management business. Previously, working for Oracle and eBay, he championed user research; performed eyetracking studies; provided design consulting for ecommerce, online advertising, and Web applications; and developed design guidelines. Prior to becoming a UX professional, Frank earned a doctorate in cognitive psychology from UCLA, conducting research in consumer behavior and economic decision making.

Frank Guo’s Specialties: UX Management | UX Strategy | User Research