November 20, 2023 Edition

Navigating the Intersection of Brand Strategy and User Experience

November 20, 2023

Ensuring the compatibility of your user experience and your brand’s potential users is the key to accessing and dominating a targeted market successfully. Historically, despite their having a strong brand image, bad user experiences have ruined several renowned businesses. Two examples of poorly done branding and marketing practices can provide better clarity.

The goal of Snapchat’s redesign in 2018 was to attract a wider audience and, thus, satisfy advertisers. But the design merged friend’s stories with publisher’s content, leading to user confusion and frustration. The backlash was so intense that over 1.2 million users petitioned the company to restore the old design, forcing Snapchat to revert some of its design changes as its platform growth stagnated. Read More

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Conducting a Content Audit to Improve Your Content

November 20, 2023

The practice of examining and rating a Web site’s current content is known as a content audit. Conducting a content audit can help you evaluate content quality, quantity, relevancy, and consistency, highlighting additional opportunities for improvement. A content audit can also help you identify obsolete, irrelevant, or erroneous content. This method is helpful in understanding content gaps and planning content-improvement initiatives.

To improve a Web site’s content, follow this process:

  1. Identify the existing content and consider its goals.
  2. Evaluate the content’s quality and relevance.
  3. Identify the content that requires changes or elimination.
  4. Verify the content’s accuracy and coherence.
  5. Create a strategy for adding new content and updating existing content.
  6. Consistently review and assess the content.
  7. Ensure that the content leverages search-engine optimization (SEO) and accessibility.
  8. Disseminate the content and evaluate the outcomes. Read More

How Developing Use Cases Helps in Designing User Interactions

November 20, 2023

As the development of new technologies brings more users online, the design of user interactions has become increasingly important to developers who aim to keep users engaged, deliver long-term value, and provide enriched experiences. A Web site that is easy to use, is appealing, and provides a positive user experience attracts and retains users, leading to conversions and, thus, contributing to business success, as Figure 1 demonstrates.

Use cases have become popular as Web sites have become more complex and require more planning. Today, use cases help developers understand what users need and determine whether the system they’re developing can meet them. Let’s see how use cases can be a game changer in enhancing user interactions. Read More

The Evolution of the User Experience: From Web to Wearables

November 20, 2023

The digital landscape has seen a remarkable transformation in the user experience. Over the years, the ways in which users have interacted with their devices have taken numerous twists and turns. The importance of adapting to these ever-evolving user interfaces cannot be stressed enough. To truly grasp the magnitude of this change, one must embark on a journey from the inception of the World Wide Web to the sleek wearables of today.

The Dawn of Digital: The World Wide Web

The early days of the Internet were uncharted territories. Web sites, in their infancy, had basic, sometimes clunky user interfaces. Navigating these early Web sites was more of an adventure, with each click perhaps leading to the unknown. While these sites served their purpose, they left much to be desired in terms of their user experience. Read More

Optimizing the Supply Chain: A Strategic Approach to UX Design

November 20, 2023

User-centric supply-chain systems are now essential for companies who want to give users a good experience. An effective UX strategy is crucial to achieving this goal.

The importance of UX design to the success of a digital product or service is becoming more widely acknowledged. User-interface (UI) design, a subset of UX design, focuses on designing a product or service that is aesthetically pleasing to its target audience.

Designing a supply chain with both the user experience and the user interface in mind ensures that everyone working within a supply-chain ecosystem will find it pleasing and easy to use. Together, UX design and UI design can help you deliver what users want. Read More

November 06, 2023 Edition

Designing for Behavior Change: UX and Psychological Perspectives

Envisioning New Horizons

A critical look at UX design practice

A column by Silvia Podesta
November 6, 2023

The surge of enthusiasm for behavioral design in recent years should come as no surprise. In recent years, as most nations struggle with disproportionate societal and environmental vulnerabilities, the focus of governments and policymakers has turned to how to encourage people to adopt new habits, for both the individual and the collective good.

This matter implies a questioning of entrenched lifestyles and modes of existence that have come to define our identity—as citizens, consumers, and digital users. It’s a prickly issue for the discipline of User Experience as well.

User experience and human behavior are, by necessity, intertwined. Historically, the job of designing for the digital realm has been one of prodding users to take desired actions. Arguably, the best conduit for achieving that is a great user experience! Read More

How Experience Data Can Help You Do More with Less

November 6, 2023

Chief Product Officers (CPOs), Chief Marketing Officers (CMOs), and other corporate leaders have become well acquainted with the ebb and flow of budgets in recent years. Long periods of economic uncertainty have sparked conversations about doing more with less. This phrase is now both as ubiquitous as it is difficult to accomplish. Leaders must look beyond labor cost reductions and instead allocate their investments to strategic, impactful technologies and analytics. However, this mindset shift can pose quite a challenge, particularly considering the pivotal role of consumer data. However, by embracing this transformative mindset, companies can harness the power of data-driven insights and learn to truly do more with less.

Fortunately, the tide is turning. CMOs, CPOs, and Chief Technology Officers (CTOs) are among the leaders who are beginning to recognize that customer-experience data is just as valuable as demographic or identifiable data—if not more valuable in certain circumstances. This is occurring largely in response to changing customer sentiments about data privacy and security. The reality is that customers are more aware of—and wary about—how companies are collecting and using their data. As a result, we’re seeing a meaningful shift away from users’ engaging with brands that ask for more data than they truly need. Changes in customers’ behaviors and expectations have helped us to identify some topics that leaders need to revisit. Read More

The Role of Prototyping in UX Design: From Wireframes to Interactive Mockups

November 6, 2023

With more and more businesses investing in mobile-app design services, it is clear that any company needs to design and develop an app to reach its users. This requires experimenting with different design ideas to see what works best. What is the role of prototyping in UX design? Prototyping lets your UX team try out several design ideas.

In this article, I’ll discuss the basics of prototyping, its importance, and several different types of prototyping that you could employ. I’ll help you understand how to develop a prototype and some best practices for building an effective prototype. Read More

How to Create a Personalized SaaS Onboarding Experience

November 6, 2023

Exceptional Software as a Service (SaaS) customer onboarding experiences require a robust framework that involves careful planning and solid data analysis. Failing to build this foundation could result in a lackluster onboarding process and an unpleasant customer experience.

One report suggests that more than 55% of customers would return a product if understanding its usage required help. For SaaS products, businesses should consider implementing personalized onboarding experiences to ensure they make a great impression on their users.

SaaS companies aim for quick product adoption because that’s what fuels their revenue pipeline. Personalizing the onboarding process provides the basis for effective product adoption. Therefore, focusing the necessary resources on creating a customized onboarding process for users could set the tone for customers’ entire relationship with your product and company. Read More

UX Design in VPN Development: Balancing Security and the User Experience

November 6, 2023

User experience (UX) design and user-interface (UI) design are two distinct, yet interconnected aspects of design. Both are important, must complement each other, and play crucial roles in the development of mobile applications, including virtual private networks (VPNs).

A VPN provides a means of protecting the user’s privacy online by establishing a secure network connection—even on an unsafe, public Wi-Fi network. It encrypts online traffic and keep the user’s virtual location hidden.

In this article, I’ll discuss some current design trends that apply to the design of VPNs, as well as some common design mistakes. Read More