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June 03, 2024 Edition

Cultural Influences on Loyalty Program Design: Exploring Rewards Across Cultures

UX Across Cultures

Navigating the cultural landscape in UX design

A column by Jo Chang
June 3, 2024

Loyalty can manifest across cultures in diverse ways. In an Eastern culture such as Taiwan, communities come together to honor their beliefs and loyalty has deep roots in religious and cultural traditions. On the other hand, in Western societies such as Australia, loyalty often intertwines with Western values of individualism and self-expression—for example, in the way Swifties express their loyalty and deep connections to Taylor Swift’s music and style.

This diversity carries over to the commercial world, in which loyalty programs are forming and adapting for multiple markets. Loyalty programs have become ubiquitous today. According to the data, there are more than 3.3 billion loyalty-program memberships in the United States. Even though the concept of loyalty programs has been pervasive in modern society, it resonates differently across generations, geographies, and cultures. Read More

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Fostering Inclusive Design in Industrial Automation, Part 3

Enterprise UX

Designing experiences for people at work

June 3, 2024

In Part 1 of this series, we defined inclusive design and acknowledged its ever-growing impact, including in industrial automation. We then described inclusive-design challenges in industrial automation and previewed how we solve them. In Part 2, we delved more deeply into a few of these design solutions, focusing on human factors in designing hardware, how we’ve evolved our terminology to be more inclusive, and some best practices for incorporating accessibility into our common design system.

Now, in Part 3, we’ll wrap up this series by covering the following topics:

  • making our public-facing Web sites more accessible and inclusive
  • recruiting diverse users to obtain their feedback
  • adhering to localization best practices that support diverse users Read More


AI Applications: Four UX Questions to Ponder

Envisioning New Horizons

A critical look at UX design practice

A column by Silvia Podesta
June 3, 2024

The latest Accenture consumer report provides an emblematic summary of our huge expectations around generative artificial intelligence (AI), as follows:

“Generative AI is upgrading the Internet from informative to intelligent, and the experience of using it from transactional to personal.”

There is no denying that a shift toward AI applications is really happening. The seductive power of language is leading online users to interact with digital media in new ways. AI-powered conversational interfaces are spearheading a behavioral change that is poised to transform user experiences on the Web. Read More


The Role of Data in Designing User Journeys

June 3, 2024

Data has become the cornerstone of the creation of exceptional user journeys. By collecting and analyzing data from various sources, software as a service (SaaS) companies can gain a deep understanding of their customers’ behaviors, preferences, and expectations. These insights are crucial to shaping the customer experience at every stage of the user journey.

As Figure 1 shows, the customer journey for SaaS companies typically consists of four main stages: acquisition, conversion, retention, and referral. I’ll provide a brief overview of these stages before I delve more deeply into each stage. Read More


How to Build an Effective UX Pipeline from User Research to Usability Testing

June 3, 2024

User experience is at the core of any successful product or service. It encompasses all aspects of how users interact with a product, including the following:

The better your user experience is, the greater your customer-satisfaction levels will be. In turn, this leads to increased user engagement and greater adoption of your product. However, creating a great user experience requires a seamless UX pipeline with well-defined steps—from user research to usability testing. In this article, I’ll cover the fundamentals of creating an effective UX pipeline. Let’s dive in! Read More

May 20, 2024 Edition

Designing Behavior Change with AI: How Anticipation Can Transform User Experiences

May 20, 2024

Technology that is powered by artificial intelligence (AI) can now predict people’s health risks before they’re even aware of them. Imagine a health ecosystem that continuously tracks your vital signs, predicts and prevents potential health issues by personalizing recommendations for your wellness, and automatically notifies you and your doctor to ensure timely intervention.

Through AI, this shift toward foreseeing users’ possible concerns and, thus, anticipating their needs is empowering users and transforming many industries, marking a significant departure from technology that simply reacts to our clicks and commands. Read More


UX Research Recruiting: A 7-Step Checklist

May 20, 2024

Recruiting participants for UX research is one of the biggest challenges that UX professionals face. There’s a lot to handle—from finding enough participants who qualify for a particular study to screening them and ensuring that they actually show up for the research session.

At UXtweak, we recently finished a community project called Research Recruities, whose aim was to gather some great recruiting stories and professional advice and turn everything into a guide on how to overcome some of the most common recruiting challenges that UX professionals encounter. We collected the expert advice that you’ll find in this article as part of the Research Recruities project by UXtweak, which aimed to round up funny, relatable, and strange stories from recruiting. Read More


Crafting Seamless User Experiences: A UX-Driven Approach to Log Monitoring and Observability

May 20, 2024

Log monitoring holds significant value for improving the user experience despite its primary association with Operations or Information Technology (IT). The problems that many IT teams face include stuttering pages, slow page-loading times, and frequent crashes. Logs can reveal bottlenecks and bugs and often hold the answers to identifying and solving such problems.

Understanding why such problems are occurring lets you resolve their root cause and ensure a smooth user experience that prevents user frustration. Let’s consider several ways in which log monitoring can contribute to enhancing the user experience:

  • proactive issue identification
  • performance optimization
  • user-behavior analysis
  • enhanced troubleshooting
  • optimization of user journeys
  • security and privacy assurance  Read More


The Psychology Behind the User Experience

May 20, 2024

Have you ever wondered why popular UX designs are so well loved by users? Or why a change in color scheme or a new call to action (CTA) on your site results in a sudden bump in traffic or conversions? While accessibility principles can explain some of these outcomes, because the best sites are operable by all, many successful UX design decisions come down to human psychology.

Understanding the psychology behind popular UX design choices can make a world of difference to your site or application. Even simple changes such as reconsidering your color scheme by applying color theory can lead to a reduction in a page’s bounce rate and an uptick in user engagement. Read More


Improving Your Mobile App’s User Experience

May 20, 2024

In 2023, there were 257 billion mobile-app downloads globally. This highlights the industry’s fierce competition and makes consistently improving mobile apps’ user experience essential, considering factors such as ease of use, functionality, and design satisfaction.

Why Is the Mobile-App User Experience Important?

The mobile-app user experience greatly influences its success in the marketplace and impacts its popularity among users. Benefits of creating a mobile app with an excellent user experience include the following:

  • enhanced user satisfaction—When users have a fantastic mobile-app experience, you can be sure of their satisfaction with the app.
  • increased user retention and loyalty—Users who have an excellent mobile-app experience are more likely to use the app repeatedly, increasing both user retention and loyalty. Read More