Colleen Jones
Founder and Principal at Content Science
Atlanta GA USA
An enthusiastic pioneer of content strategy and user experience, Colleen has led and supported strategic initiatives for large global brands such as Philips, InterContinental Hotels Group, and The Home Depot. She has a wealth of content strategy experience, having held key leadership positions at threebrick, which she co-founded; Spunlogic, now Engauge Digital; the Centers for Disease Control & Prevention (CDC); and Cingular Wireless, now AT&T. Colleen holds a B.A. in English and Technical Writing and an M.A. in Technical Communication from James Madison University. A participant in the landmark Content Strategy Consortium at IA Summit 2009, Colleen is very active in the Atlanta UX and content strategy communities, as well as a notable author on content strategy and user experience. She is the author of the forthcoming book Clout: The Art and Science of Influential Web Content.
Visit Colleen’s blog, leen jones: winning content
Connect with Colleen on LinkedIn
Follow Colleen on TwitterColleen’s Articles on UXmatters
More Than Words: Content That Communicates, Colleen’s Column on UXmatters
Three Reasons Why Persuasive Design Isn’t Enough to Influence Change
Testing Content Concepts
The Scoop on Content Strategy: An Interview with Kristina Halvorson
Content Analysis: A Practical Approach
Using Content to Grow Customer Relationships
Toward Content Quality
Conversing Well Across Channels
10 Recipes for Persuasive Content
The Magic of Metaphor
Winning Considerations for Interactive Content
Better Bills
Winning Content Persuades, Not Manipulates
Turn Usable Content into Winning Content
Engagement: Should We Care?
Marketing Isn’t a Dirty Word
Rediscovering Communication
Feature
Emotion and Voice User Interfaces
Ask UXmatters—Colleen’s Answers
Career Alternatives to Management | Best Design Practices for Blogs
Choosing the Language for a User Interface
Colleen Jones’s Specialties: Consulting | Content Strategy | Information Architecture | Information Design | UX Design | UX Strategy
