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Colleen Jones

Founder and Principal at Content Science,
Atlanta, Georgia, USA

Colleen JonesAn enthusiastic pioneer of content strategy and user experience, Colleen has led and supported strategic initiatives for large global brands such as Philips, InterContinental Hotels Group, and The Home Depot. She has a wealth of content strategy experience, having held key leadership positions at threebrick, which she co-founded; Spunlogic, now Engauge Digital; the Centers for Disease Control & Prevention (CDC); and Cingular Wireless, now AT&T. Colleen holds a B.A. in English and Technical Writing and an M.A. in Technical Communication from James Madison University. A participant in the landmark Content Strategy Consortium at IA Summit 2009, Colleen is very active in the Atlanta UX and content strategy communities, as well as a notable author on content strategy and user experience. She is the author of the forthcoming book Clout: The Art and Science of Influential Web Content.

Visit Colleen’s blog, leen jones: winning content

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Colleen’s Articles on UXmatters

More Than Words: Content That Communicates, Colleen’s Column on UXmatters

Three Reasons Why Persuasive Design Isn’t Enough to Influence Change

September 2010

Testing Content Concepts

December 2009

The Scoop on Content Strategy: An Interview with Kristina Halvorson

October 2009

Content Analysis: A Practical Approach

August 2009

Using Content to Grow Customer Relationships

June 2009

Toward Content Quality

April 2009

Conversing Well Across Channels

January 2009

10 Recipes for Persuasive Content

December 2008

The Magic of Metaphor

October 2008

Winning Considerations for Interactive Content

August 2008

Better Bills

June 2008

Winning Content Persuades, Not Manipulates

April 2008

Turn Usable Content into Winning Content

February 2008

Engagement: Should We Care?

January 2008

Marketing Isn’t a Dirty Word

October 2007

Rediscovering Communication

August 2007


Emotion and Voice User Interfaces

With Darnell Clayton

September 2008

Ask UXmatters—Colleen’s Answers

Career Alternatives to Management | Best Design Practices for Blogs

July 2010

Choosing the Language for a User Interface

November 2008