“It is widely accepted that creative design is not a matter of first fixing the problem and then searching for a satisfactory solution concept; instead it seems more to be a matter of developing and refining together both the formulation of the problem and ideas for its solution, with constant iteration of analysis, synthesis, and evaluation processes between the two “spaces”—problem and solution.”—Nigel Cross and Kees Dorst, in “Co-evolution of Problem and Solution Spaces in Creative Design,” 1999.
If my work in UX design holds any truth, it is that everything could change. On every project, we search for two qualities in parallel: a deeper understanding of the problem at hand and better solutions for it. Constant changes in both the problem and solution spaces are the fundamental forces underlying the UX design process. Read More