August 08, 2022 Edition

Why UX Research Is a Cornerstone of UX Design: From the Client’s Perspective

Business of Design

Learnings from design projects

A column by Manik Arora
August 8, 2022

The design-thinking process is an all-encompassing journey that UX designers and their clients undertake when they conceive of, design, and build a new digital product, service, or communication or revamp an existing one. However, by virtue of this process being greater than the sum of its parts, our clients—who don’t work within the sphere of design—often underestimate the importance of its individual components. However, conveying the importance of individual UX methods to a client can be an uphill task—on top of persuading them to see the value of the design-thinking process itself, which presents its own unique challenges.

There have been many circumstances in which I’ve had to convince clients to go forward with UX research, so I’ve gained quite a good understanding of how to do this over the years. In this column, I’ll break down the many benefits of UX research, then go one step further by describing how UX designers can convey the value of UX research to their clients, who may be apprehensive about conducting research. Read More

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Using Customer Psychology to Improve User Engagement on Your Web Site

August 8, 2022

Customer psychology refers to human behavior in regard to people’s buying habits, traditions, values, and preferences and plays a very important role in any business. Many companies are now leveraging customer psychology to improve user engagement. However, most businesses are still missing the essentials of customer psychology, which causes them to lose out on potential business opportunities.

Could companies lose customers over something as minor as the color of a button or the layout of text on their Web site? Yes! In this article, I’ll share a few principles of customer psychology that could help you improve your Web site's usability and customer experience and, as a result, increase user engagement. Redesigning their Web site to achieve better user engagement has benefited some of the industry’s best brands by attracting new customers and multiplying their return on investment (ROI). Read More

5 Emerging Design Trends for Data-Heavy User Experiences in 2022

August 8, 2022

Designing for usability and maximizing value delivery are UX design best practices. Building a useful, data-heavy user experience demands even more. Software engineers have achieved a remarkable feat in recent years: leveraging Big Data and data analytics to predict and prescribe users’ behavior. With the help of artificial intelligence (AI) and machine-learning tools, we can gather huge amounts of data from various sources, enrich and analyze that data, then share the results visually on dashboards and in reports.

But visualizing data isn’t helpful if that data doesn’t make sense. So UX designers have traditionally used bar graphs, line graphs, and pie charts to present data to users visually. Nevertheless, keeping user interfaces simple, focusing on clarity over style, and emphasizing what the user would consider important insights are timeless UX design best practices that can make data-heavy user experiences successful. In this article, I’ll highlight some UX design trends that are transforming data-heavy user interfaces into more insightful and less overwhelming user experiences. Read More

Improving an Ecommerce User Experience Through Data-Driven Design

August 8, 2022

What is data-driven design? A design process through which we can derive valuable insights and make design decisions by keeping both the data and our users’ behaviors in mind. Consumer behaviors influence our designs, verify our assumptions and conclusions, and enable us to evaluate experience outcomes. The data divulge details about consumer needs and new trends, allowing teams to understand their target market and confirm or iterate their design decisions. Such data play a key role in achieving better business outcomes. When your UX design techniques include data-driven design, you can drive definite outcomes.

Why Consider Data-Driven Design?

Observing customers, analyzing their behaviors, and deriving conclusions from them is crucial to successful ecommerce design. Accurate, insightful data lets you verify your design hypotheses. If you rely on just using your intuition or on creating beautiful designs without conducting any data-driven analysis, your organization might waste money by implementing your designs, which could be turn out to be impractical and actually reduce a site’s traffic. Read More

3D Product Customization: Changing the Face of Ecommerce

August 8, 2022

The latest trend in the ever-evolving world of ecommerce and product personalization is 3D customization. To win your customers’ hearts and minds and increase your revenues, you could incorporate product-design software into your ecommerce store.

According to Yieldify, 75% of customers prefer to buy from a brand that offers a personalized purchasing experience. Consumers want to purchase and own products that they can personalize to match their own requirements. To achieve this personalization, they can either ask a store owner to customize their product or design the product themselves with the help of a product customizer. Read More

July 25, 2022 Edition

Typography in Web Design

July 25, 2022

Don’t underestimate the impact that text can have on your Web site. The main reason people visit a site for the first time is to read the information it provides. Many consumers still get crucial information about a business, its products, and services by reading textual content—not by watching a tutorial video or looking at appealing images. Words are essential for any Web site—and how a site presents those words is equally important.

Every site needs to deliver the right emotions, intent, and information to visitors in a textual format. That’s where design and typography come into play. Typography is just one aspect of Web design, and it can be a valuable brand asset. Read More

Designing Mobile Banking Apps

July 25, 2022

Today, banking apps are in wide use among consumers, not just professionals. Leading banks cooperate with experienced financial technology, or fintech, software-development companies to create efficient banking solutions that can meet the requirements of any customer.

In this era of increased mobility, digital services are becoming more and more popular. Therefore, it is vitally important to offer customers both Web services and mobile apps. Customers want to be able to manage their money in most situations and do it in the easiest way possible: using a mobile app. Their comfort of use greatly depends on a mobile app’s design.

In this article, I’ll consider the importance of UX design when developing mobile-banking solutions. Read More

Building a UX Feedback System That Works for Your Colleagues

July 25, 2022

The more senior your customers are in their profession, the harder it is to get them to talk to your UX researchers. Fortunately, these customers are already communicating with your company via other avenues and constantly feed insights to your sales team, customer-success managers, and marketing specialists.

Businesses receive a lot of exploratory feedback through all these channels: customers report their problems and blockers, make requests, ask questions about sales demos, and express their doubts during business-development qualification calls. All of this is valuable information, but without a robust system in place, businesses fail to capture and use it effectively. Read More

Amusing Stories That Didn’t Appear in a Research Report

July 25, 2022

Any experienced UX researcher has typically met hundreds of participants and heard thousands of user quotations. We still remember a few of these several years later because they were either jarring or amusing. In this article, I’ll share some amusing examples that also provide insights into the craft of UX research. Several of my colleagues contributed some of these stories, a few of which go back as far as the 1990s.

Eyebrow-Raising Design Feedback

Research participants sometimes express their reactions to a design with an eyebrow-raising remark. Read More

5 Best UX Careers to Pursue in 2022

July 25, 2022

Recently, jobs sites have ranked UX design as the fifth most in-demand job in the technology domain. There are reasons to believe that the demand will continue to rise, in part because this job niche is maturing and constantly branching into more areas of specialization.

If you’ve been thinking about which aspect of User Experience you might specialize in, know that many different opportunities are available. In this article, I’ve teamed up with experts from the international jobs aggregator Jooble to explore the top five UX jobs in 2022. Read More