October 03, 2022 Edition

From Surviving to Thriving: 4 Trends Driving Conscious Experience Design

October 3, 2022

Consumers are ever more aware of the consequences of their digital habits and are closely scrutinizing the technologies they use. People are evaluating solutions to assess the value that they can derive from them and have no patience with products that offer a shallow user experience or misalign with their personal priorities and values. Before users embrace a product, they commonly ask: Will this product improve my life? As a consequence, product designers are working hard to build digital experiences that feel and behave naturally, in ways that are in line with human needs and expectations. I believe that conscious experience design is fundamentally changing the way we create digital products and is separating successful products from those that fall by the wayside.

Technology is becoming more humanized, or more conscious, and thus, is able to behave in expected ways. Products are becoming smarter, more immersive, and more natural. Read More

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3 Ways UX Designs Can Draw Upon Architectural Concepts

October 3, 2022

The architect Louis Kahn once said, “Architecture is the thoughtful making of space.” I read this quotation 20 years ago, and it has stuck with me ever since. The idea of the thoughtful making of space is something that we, as UX designers, strive to achieve when creating digital products. Just as architects create physical spaces, in digital design, we have a canvas that we need to define and design in a specific way that tells a story and provides the user with an amazing user experience.

My career aspirations shifted from architecture to the design of digital experiences. But when I was studying architecture, I learned three things that I use almost every day in designing digital products. Read More

Busting the Myths About Agile Development and User Research

October 3, 2022

“I get very uncomfortable when someone makes a design decision without customer contact.”—Dan Ritzenthaler, Senior Product Designer at HubSpot

UX research is vital to creating design solutions for physical products and digital applications that meet the needs of users. UX research should be a well-organized, step-by-step process that lets you understand your target users and feeds realistic contexts and concepts into your product designs. Cognitive bias is an ever-present factor in all human beings that we must overcome to produce optimal design solutions.

UX professionals have adopted many methods of research that include qualitative and quantitative methods. It is highly recommended that UX researchers know about human psychology—the most evident reason being the need to understand behavioral patterns, cognitive loads, and mental models and the ability to identify users’ needs, goals, and frustrations. UX architects provide strategic inputs to designers, enabling them to implement laws relating to the presentation of information to users. Read More

Unleashing the Power of the Employee with a Great User Experience

October 3, 2022

Over the last several years, the way in which we think about our employees has evolved. The phenomenon of the great resignation, our commitment to delivering high-quality user experiences, and a desire for enhanced productivity have all been drivers of this evolution. Think of this as UX 2.0: employee retention and recruitment and achieving user satisfaction through a heightened focus on user experience, security, and productivity are demanding that Information Technology (IT) teams recognize users now have more power than ever before.

At my company, to ensure that our employees would continue being productive throughout the pandemic, we gave notebook computers, Zoom accounts, and other collaboration tools to our newly remote or hybrid workers. Now it’s time to move on to the next step by fully realizing the benefits that hybrid working can bring—among them enhanced employee engagement. Our workforce is ready to move from post-crisis mode to a new way of working that better reflects the fact that flexibility in location and work style are now choices that employees often demand. This reality represents a dramatic shift from pre-COVID days. In all likelihood, your employees have the same needs and are making similar demands. Read More

Mobile UX Design in 2022

October 3, 2022

Design is science. The deeper you dive in, the more you’ll understand the intricacies of visual communication. Delightfully presenting your data is what leads to an optimal user experience. If your users are satisfied with your mobile app’s flow, this increases your chances of making conversions. You need to pay close attention to your mobile UX design and design for your users.

“Mobile UX design is the design of user experiences for hand-held and wearable devices. Designers create solutions—typically applications—to meet mobile users’ unique requirements and restrictions. Designers focus on accessibility, discoverability, and efficiency to optimize on-the-go interactive experiences.”—Interaction Design Foundation

The user-interface (UI) design includes everything relating to graphic design. But UX design extends beyond the user interface’s solely visual representation. It also considers how users perceive an app before, during, and after its use. Read More

September 19, 2022 Edition

UX Leaders’ Getting a Seat at the Top Table

September 19, 2022

One of the top challenges that User Experience faces in business is executive buy-in. As UX professionals, we all know that our discipline deserves a seat at the top table. However, rather frustratingly, this is not always forthcoming for a variety of reasons, including how User Experience relates to Key Performance Indicators in business. So how are we, as UX professionals, going to bridge the gap between the C-Suite and User Experience?

McKinsey Study: The Business Value of Design

In October 2018, McKinsey analyzed the business impact of the design efforts of 300 publicly listed companies over a period of five years, across various industries and countries. Their report found that design-forward organizations performed at twice the rate of their industry competitors when it came to generating revenue. Read More

How Rapid Usability Testing Is Changing UX Research

September 19, 2022

Traditionally, usability testing has been a long, expensive process—and time-consuming research processes can result in bottlenecks that hurt the effectiveness your usability studies. In UX research, a bottleneck is a situation in which one or several components or resources are limiting the performance or capacity of the entire research process. Bottlenecks cause inefficiencies and delays in turning user feedback into measurable results. Such issues typically happen when there is high demand for research, an overworked research team, and a limited budget; deadlines are tight, communication is poor, and there is a lack of focus on actionable data.

Such research bottlenecks can hurt the entire organization. When dealing with a long, complex project for which testing and results take a long time to complete, UX researchers often feel overworked or defeated. If bottlenecks persist, the business tends to deprioritize research or skip the process altogether, instead relying on people’s personal opinions and incomplete data. Read More

5 Ways to Use Data Visualization in Your Content to Increase Traffic

September 19, 2022

Want to turn statistics into stories? Data visualization is the answer. In this article, you’ll learn about the importance of data visualization and how to start using tables, graphs, maps, and more to communicate complex information in an entertaining, inspiring, and accessible format. Because visual resources tend to resonate highly with readers, this article also explores several opportunities for content creators, designers, and marketers to harness data visualization and visual content, boosting their Web site’s authority and driving traffic.

What Is Data Visualization?

In today’s increasingly crowded digital-content landscape, the ability to digest massive amounts of information and present it effectively has never been more critical. As a result, data-visualization tools and technologies are having a moment. Audiences love their eye-catching aesthetics, while brands use data visualization to spot patterns quickly, predict trends, and turn data into insights. Figure 1 shows an example. Read More

AI and Machine Learning: The Power Behind Today’s Best Customer-Research Platforms

September 19, 2022

The customer-feedback industry is exploding, with its market size expected to reach $3,292.8 million USD by 2027. Many companies that want to capitalize on this growth are turning to customer-research platforms. These platforms can compile huge datasets of qualitative and quantitative video and voice feedback to generate rich analysis and targeted insights for these companies.

For example, a customer-research platform might compare product messaging to customer descriptions, offer an analysis of customer sentiment to inform a company’s public-facing decisions or leadership changes, or utilize thematic clustering to analyze themes across qualitative survey responses to inform action items or even KPIs (Key Performance Indicators).

The foundation of these customer-research platforms is artificial intelligence (AI) and machine-learning technology, including automatic speech recognition (ASR) and natural-language processing and natural-language understanding (NLP/NLU) applications. Read More

Why Your Mobile App Needs an Effective UX Design

September 19, 2022

Using mobile applications in your daily life, what do you experience? Do their striking features grab your attention? Do their appealing colors and designs catch your eye? Is it the design details that are blowing your mind, or does the content pique your interest in using mobile apps? When using any mobile app, we must find something intuitive about its user interface, so once we start using it, we’ll spend hours taking advantage of the app’s services. What we experience as users while using a mobile app plays a vital role in the mobile app’s success.

Offering a mobile app has now become a necessity for every business. Startups and enterprises alike are launching mobile apps to ensure their ventures’ success. But, before delving into our main topic, let’s consider some insights into mobile apps and their requirements. Read More