February 06, 2023 Edition

How Optimized Videos Create a Better User Experience

February 6, 2023

Whether you’re new to creating videos or they’re already a key part of your marketing or documentation strategy, there’s no denying the benefits that they can offer to your brand. Videos can help you build your community, entertain and inform your audience, and establish your brand as a trusted, credible source. If you’ve optimized your videos. Well-optimized videos offer a brilliant user experience.

On the other hand, poorly optimized videos have the opposite effect. When videos move at a snail’s pace, take an age to load, or stall throughout playback, they bore and frustrate your users—who don’t tend to come back.

But what is video optimization, how can you optimize your videos, and, even more importantly, how can optimized videos create a better user experience? Let’s find out. Read More

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UX Design in the Mobile-App Development Process

February 6, 2023

What is the first thing users notice when they open a mobile app? It’s not the features it offers, it’s how it looks and how they can interact with it. While the key value of a mobile app is the problem it solves, it is the easy, convenient management of its features that makes it attractive to users. An app’s functionality is useless if users cannot actually implement its use in real life. If not, they would likely either choose another mobile app or write bad reviews that damage the developer’s reputation. They usually do both.

The user interface (UI) refers to the way a mobile app presents itself to the user, while the user experience refers to how the user interacts with the app by issuing the appropriate commands to complete the tasks or solve the problems for which the app was originally designed. You can assess the effectiveness of a mobile app by evaluating the optimal combination of its functionality and attractiveness. Read More

Frontend Frameworks for Web-App Development

February 6, 2023

Front-end development tools have become incredibly popular in recent years. Through their advances, designers and developers can improve their workflows and access better Web-site design options. These tools let developers deal with a range of technologies. They also enable quicker and less expensive mobile-app development.

However, given the exponential growth in the number of front-end development tools, it is essential that you carefully consider your needs to determine what would be the best tool for you. In this article, I’ll cover some excellent front-end development tools to make your job of choosing the right tool easier. Read More

How to Land a Job As a UX Designer

February 6, 2023

Design comes in many different forms and applies to everything we own and use. Design makes products and services more usable for the general public or makes them look and feel more innovative in comparison to the things of the past. Everything has a designer behind it.

For most startups, having a good Web site is necessary for their survival. These Web sites can help startups to determine their ideal customer base, learn how to interest their target clients, and keep their customers engaged. Personal engagement can also increase customers’ loyalty to the company and ensure an open-minded space in which the company can continue improving.

So, what is UX design exactly? It is the creation of products, services, or solutions by taking a human-centered approach to innovating the look, feel, and composition of its user experience. UX design centers on creating the experience that individuals have when using a product. In this article, I’ll focus specifically on landing a job as a UX designer or Web-site designer. Read More

Advantages of Power BI for the Retail Sector

February 6, 2023

We are living in the age of digital technology—the so-called the fourth revolution of human beings on this planet. Digital technology is now at the core of solving individual, organizational, and governmental problems.

However, we might be unaware of the myth that we are entirely reliant on technology today. Technologies and innovations are now everywhere—from ordering food from our favorite restaurants to booking cabs to pick us up and drop us off at our destination; from getting up in the morning to the sound of an alarm on our phone to going to bed and surfing the Internet.

Nevertheless, technology’s essential use is in developing and growing businesses—critically, businesses in the retail sector and small-scale enterprises. Running such a business becomes more satisfying, rewarding, and worthwhile through the appropriate use of business-intelligence (BI) software. Thus, around 54% of business enterprises have confirmed that technologies such as Power BI are the most critical, essential tools to inform the strategy for their current and future projects. Read More

January 22, 2023 Edition

Applying the Double Diamond Model

January 22, 2023

A universally accepted model of the design and innovation process, the double diamond is a visual process model that aids our understanding of the UX design process. Think of this model as a road map—from the problem to the solution and covering everything in between.

The big idea of the double diamond model is that the problem and the solution are equally important. But problem-finding and problem-solving are two distinctly different design activities. It’s almost as though the model asks us to think beyond problem-solving because that makes finding the solution relatively more straightforward. However, morphing into being a problem-finder is the more challenging, more elusive task.

You may already be applying the double diamond model to navigate hurdles in your everyday life without realizing it. Before we get to that, let’s consider how the model took shape and came to be. Read More

Lean UX Research Checklists

January 22, 2023

Each UX project is different, with variations in time and budget constraints, user needs and business requirements, and often, goals and requirements that change over time. When you’re practicing Lean UX, your goal should be to capture research data as often as possible to help you make quick, actionable decisions.

At a bare minimum, companies who have adopted Lean UX should be analyzing as much user data as possible to understand what users who share the characteristics of certain user personas are doing with their product or service. Ideally, you should also endeavor to understand why users are behaving in certain ways. Read More

How to Review a Web Site

January 22, 2023

UX professionals conduct Web-site reviews for a variety of reasons. For example, reviewing a Web site is a vital aspect of understanding whether the site’s UX strategy is working well. You can conduct Web-site reviews to understand how the Web sites of competitive brands are doing. Most importantly, you can conduct a Web-site review to determine whether your own organization’s Web site needs improvement and understand how you should revamp it. It is always important to keep your Web site updated. Thus, working on your Web site is a continuous process of design and evaluation.

But what is the best way to review a Web site? What critical points do you need to check when reviewing your own company’s Web site? In this article, I’ll describe the process of conducting a Web-site review and explain how to identify where its problems lie. Read More

Understanding QR Code UX Design Considerations

January 22, 2023

In the modern digital world, the use of QR codes is becoming increasingly popular as a way for businesses to connect with their customers. Companies can provide QR codes in various ways: on product packaging, Web sites, and mobile apps, and even as part of interactive-marketing campaigns.

But how can you ensure that your UX design for a QR code is effective and user friendly?

This article provides a complete guide to designing QR codes for your business and discusses five considerations for QR code UX design. If you’re a UX professional, marketing expert, or business owner who is looking to make an impact on the digital world, these QR code design tips can help ensure that your QR code design is successful and beneficial to both your business and your users. Read More

Best Session-Replay Software in 2023

January 22, 2023

How can you spot defects that are causing issues on your Web site—problems such as a chaotic UX design, confusing calls to action (CTAs), and blockers such as technical glitches, bugs, or malfunctioning page elements?

You can spot problematic visitor patterns on your Web site using tools such as Google Analytics. These might include such problems as extremely high bounce rates or exit rates from your sales funnel. However, Google Analytics cannot explain why users leave, or bounce from, your Web site. Read More