Publications :: Courtesy of InfoDesign
When even the popular press gets into a DTDT conversation, we haven’t done a great job.
“The key can be found in ensuring that the UX is designed end-to-end from a core understanding of the user through to design and delivery, whereas the UI is the presentation designed to expose the power of that design process underpinning the UX for the user. Combined, UI and UX are the two different aspects that literally define the success of your product.”
The only thing that is missing is connectivity as a unique trait of digital.
“In a traditional design practice, the designer works directly on a design product. Be it a logo, website, or a set of posters, the designer is the instrument to produce the final artifact. A meta-designer works to distill this instrumentation into a design system, often written in software, that can create the final artifact. Instead of drawing it manually, the designer programs the system to draw it. These systems can then be used within different contexts to generate a range of design products without much effort.”
It’s called IBM version 5.
“In a way, what Apple does today with design is what IBM was doing in ?50s (…) It was about simplification and cohesiveness across all platforms of the brand?products, ads, stores. These are all ideas in the modern vein that came about with Rand?s work with IBM. It set a precedent.”
A talk about all kinds of buzzies.
“It was always amusing to be inside Apple and read what journalists said we were doing. Journalists have little idea of what is happening inside a company, so they make things up. Most journalists have never worked for product companies, so their knowledge is superficial at best.”
Omni, inter, multi, trans, or ‘what-have-you’. All better than solo, single, mono or uni.
“The omni-channel approach runs the risk of ditching humans for automated touch points, but for digital to triumph, these services must be re-humanized. Companies need to strategically consider which services are appropriate to manage via machines, and which require human interaction.”
Empathy needs tools to grow. Personas are intended to do so.
“When based on user research, personas support user-centered design throughout a project?s lifecycle by making characteristics of key user segments more salient.”
Quants are always a bit difficult for qualts. But, there’s no other choice than to marry them.
“As a researcher, I want to understand how technology changes people?s lives, not wade through a bunch of data. Like a lot of people, I think in stories rather than numbers; in the tangible rather than the abstract. So, when I made it a goal to understand all of the data about the experiences people have with technology – not just the kinds of data that I was comfortable with?there were some big gaps in my knowledge.”
The call for excellent UX within the enterprise ecosystem is growing and growing.
“There is a big, important change happening in digital product design. For a long time, there has been a clear split between business software (often called Enterprise or B2B), and consumer software (B2C, or simply ‘products’). That split is increasingly irrelevant.”
The growing theme of design for happiness.
“(…) we can structure our time and design our surroundings in such a way that we can quickly make a habit out of doing things that make us happy. These changes are small and incremental, but this is precisely why he thinks they work so well. “People think that we need big solutions to do the issue of happiness justice,” Paul Dolan says. “There?s this belief that anything worth having has to be effortful, but really the opposite it true. Just make happiness as easy as possible.”
See, business is getting hold on design.
“The transaction funnel. The moment you hope a customer is sure enough of what they?re buying that they?ll go through all the necessary steps to complete the purchase. We work to reduce friction, hoping to improve the rate at which people starting down the funnel complete it. We?ve come a long way in understanding the science of the funnel and the factors that affect someone?s likelihood for completing the transaction.”
Events :: Courtesy of the Interaction Design Foundation