Publications :: Courtesy of InfoDesign
Social media definitely needs a content strategy, an omnichannel one.
“If the web industry had a Maslow?s hierarchy of needs, social platforms would be at the very top?the least essential thing. No one ever visited a website and said, ?Well, I was not able to register, but they had a really nice blog and quite an impressive Instagram feed!? But social has its place?and it is tied to so much of the work we already do. Whether you are working to increase conversions, looking for an additional source of user research, or want to enforce a consistent brand, social media should be part of your toolbox.”
Taxos still rule the web world and beyond.
“Taxonomy is a complex word for a simple concept: organizing your content by topic, category, or audience. You?ve likely heard the word taxonomy many times and wondered why it?s important and how to go about creating one. Let?s examine the value of a proper taxonomy in web experience management.”
Enterprise UX or UX in the enterprise. Two perspectives to closely take on.
“The primary challenges with UX result directly from the enterprise?s need for flexibility and scale. While most enterprise projects are large and complex, the actual number of design professionals needed to be effective is small relative to the overall staff. Also, the projects themselves fluctuate in volume and type of activity throughout the project lifecycle.”
So again, content is king. Even on large screens.
“UX design for television UIs should focus on minimizing user effort and providing quick and smooth access to content.”
Whenever something gets real, people start to ask for ‘strategy’. Without any vision. Where are the UX (design) visionaries?
“A big part of this change is a growing awareness of design outside of our field, partially due to the design profession?s efforts to educate others. Only 10 years ago a business magazine called to interview me about these strange positions we were hiring for that required having a deep sense of empathy and an ability to collaborate with others to design innovative solutions. That same magazine now has a regular design feature. It?s my belief that coverage in popular media, including books, articles, and blog posts highlighting what designers really do and how that adds value, has significantly helped the profession grow.”
Finding something unexpected and very relevant is a moment of wow!
“Serendipitous or accidental discovery of information has often been neglected in information behaviour models, which tend to focus on information seeking, a more goal-directed behaviour. (…) By including serendipity in information behaviour models, the frameworks arrived at should help further research in this area. A working definition of serendipity in information behaviour is a starting point for other researchers to investigate related questions in the area.”
It’s getting picked-up more and more. The fraternal twins of CX and UX.
“In this post, I?ll present an approach for unifying CX and UX processes and teams by mapping research insights to a consistent enterprise view of customers and users; and linking research findings to measurable results.”
Design is finding new territories to prosper. The design firm losts its monopoly.
“I share the belief that design thinking needs to be ingrained in every business we deal with as human beings. Next time you walk around your neighborhood, just take a moment to notice the small service stores, shops and restaurants you depend on to live your daily life. Most of them are not benefiting from service design. Most of them desperately need it.”
Yes, you can start small, very small. With a strategy for your nano-content.
“There are hundreds of things that you can do with your website if you break things down. Those big examples – NPR, Boston Globe, Marriott – these are awesome examples for understanding the complexity in content strategy. They?re fantastic for seeing how big things can get.But we can make things smaller as well. And, I want to be really clear?I know somebody that works with Marriott. They have the same internal issues that any small business does. Everybody has some kind of content issue that makes it hard to get stuff done. We all have that. The big companies, the small companies. Large universities, small universities. Non-profit, for profit.”
Read, read, read. Think, think, think. Practice, practice, practice. Start all over.
“My story: I didn?t study UX. User experience wasn?t even close to a common term when I went to school, or college. I?m forty. I studied communication science. Turns out that was actually a pretty good foundation for what I do. Not primarily in the sense of giving me better tools and making me a better UX:er, but in the sense of giving me the terminology to better describe the usefulness of what I do and how it fits into the big picture of organizations.”
Events :: Courtesy of the Interaction Design Foundation