Publications :: Courtesy of InfoDesign
Have we found another silver bullet for UCD? And remember, the map is not the terrain.
“Journey maps have been around for the better part of a decade – some would argue longer – but it?s really only in the last three or four years that they?ve come into more common use, and more strategists are advocating their use as a framework for improving the customer experience. Without getting into the specifics of what a journey map is or isn?t in this column – there?s no shortage of material on the subject – suffice it to say that many in our field, including me, strongly believe in the potential of journey mapping for helping companies to achieve human-centric business transformations.”
Any device category creates a its own design space.
“Smartwatch apps should rely on gestures more than on navigation elements, prioritize the essential, support handoff, and create tailored, standalone content.”
Or how the middle management of Enterprise UX deals with the wicked problems of the experience landscape.
Disclosure: I work at Informaat experience design (The Netherlands) ~ “There is a growing need for UX managers in many organizations. Employees in this new role are facing big and complex challenges. Informaat organizes on a regular basis sessions of the UX Management Roundtable. In these meetings challenges are addressed and discussed UX managers are facing. Conversations of the roundtable from the past two years have now been documented in a free white paper.”
A tool is just a tool, based upon a concept model which might not be true.
“The success of every business depends on how the business will meet their customers? needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online marketing, conversion rate optimization, and user experience design have a wide range of online tools that can guide you through this process smoothly. Many companies use only one or two tools that they are familiar with, but that might not be enough to gather important data necessary for improvement. To help you better understand when and which tool is valuable to use, I created a framework that can help in your assessment. Once you broaden your horizons, it will be easier to choose the set of tools aligned to your business?s needs.”
Fortunately, no more discussions on information design versus information architecture. We’ve come from far away.
Jorge Arango discusses the state of IA and the importance of designers’ understanding of context and perspective – “Information architecture has always been an important part of user experience design, though not always acknowledged as such. With the emergence of social, IoT, and mobile, we have watched IA taking on a more dominant role in product development.”
Design with the digital material at hand. The browser interface being the canvas for it.
“Some insist designing in the browser is the only way to design a website. Some say designing in the browser limits creativity and these people don?t want to give up their graphic editors. What?s going on? Why the split? Why so many for and so many against designing in the browser? (…) I think the main reason for any pushback or misunderstanding is that detractors look at the phrase design in the browser literally and those in favor of it don?t.”
Increase of screen real estate and resolution doesn’t prevent data junk.
“Designing for larger-scale touchscreens requires particular attention to input, screen focus, and privacy.”
Designing the flow and the journey as a coherent experience.
“There are as many ways of doing Service Design and User Experience Design as there are design companies working in these fields. This makes it somewhat complex and perhaps pointless to define these design fields. I understand that this blogpost will be a subject of discussion, and I?ll therefore begin by saying that the description that follows is based on my own, professional experiences as to the differences and similarities between Service Design and User Experience Design. (…) I?ll describe the differences and similarities between service design and user experience design and how they can work in symbiosis to generate exceptional services, products, business models and customer experiences.”
So there must be a Gang of Four as well.
“The way we think about experience design and visual design is evolving. The digital environment is becoming increasingly more diverse, and experience design professionals need to adapt accordingly. Object-oriented design provides the toolset for user experience designers to face these challenges head-on.”
What else do you need to be convinced that Design has made it into The Enterprise.
“Companies of all sizes are recognizing that by taking a design-first approach to product development, they can improve profit. I recently sat down with Phil Gilbert, GM of design at IBM, to discuss how he is helping to lead the transformation to a design-first company within IBM. Adopting design as a key corporate asset may seem like a no-brainer, but for a company of more than 350,000 employees, it?s a massive undertaking. IBM hasn?t been quiet about its plans to hire 1,000 designers over the course of five years and embed design in product teams throughout the organization.”
Events :: Courtesy of the Interaction Design Foundation