Does it sometimes feel like design has become a four-letter word? As I interact with product teams lately, design seems to have become a bit of a groan inducer. And I had thought we were beyond that! It had been a while since I’d encountered this particular issue, but it is starting to creep back in.
Why are we experiencing this déjà vu? Simple. Teams are again treating design like an embellishment, a superficial veneer whose purpose is to cover flaws—that dreaded lipstick on a pig. I blame this sorry state of affairs on agile and Lean methods. These so-called iterative processes are all the rage. Their focus is on fast execution and ditching documentation. But in focusing on production, some teams set up a situation in which they fail to think and plan. And, without any vision, teams are heading down a treacherous path. Read More
This edition of Ask UXmatters discusses how to communicate and sell the UX message across all levels of an organization. Our experts share what strategies and tactics for evangelizing UX have worked for them.
Ask UXmatters is here to answer your questions about user experience matters. If you want to read our experts’ responses to your questions in an upcoming edition of Ask UXmatters, please send your questions to: [email protected].
Q: Executive buy-in is important, but communicating and selling the UX message across the organization, at all levels, is just as important. I would be most interested in learning more about the corporate cultures that embrace UX or customer-centered thinking and understanding more about why they have and what makes them ripe. What worked in the organizations you’ve worked for? What caused frustrations? It seems when everyone is trying to improve the user experience, it can help empower a usability / UX / design team to work on more strategic initiatives instead of facing roadblocks along the way.—from a UXmatters reader.
Many people seem to think of user experience as a controllable outcome of a design process—as though it were something at which you can throw minds, designers, and builders with the goal of understanding and manipulating a person’s experience of a product or service. In fact, user experience is often thought of as defining and managing a person’s experience of a product.
But your product doesn’t define a user’s experience. That person’s own behavior, attitudes, and emotions do. Thus, user experience is a feeling. In reality, it’s even more than that, but if you start with the idea that user experience is a feeling, you’ve already made progress toward really understanding user experience. Read More