UXmatters has published 75 articles on the topic Web Site Design.
Zara is a global brand that is based in Spain, has a broad audience, and offers its customers an unparalleled shopping experience. Since its inception, Zara has been at the forefront of the online-shopping space. In this article, I’ll share my analysis of the Zara Web site, examining its functional capabilities and design features to better understand how the brand achieves ecommerce success and caters to the needs of modern consumers. Is the Zara Web site truly as convenient and stylish as its clothing? Let’s dive in and find out!
The unconventional home page has both advantages and disadvantages. So before you consider how to implement a similar approach on your Web site without compromising on usability, it’s important that you understand your users and know whether they’ll be able to grasp this design concept. Implementing a unique layout could be appropriate for gaming or fashion-related sites, among others, but it would be odd to see such a layout on the Walmart or Bank of America site. Read More
A business’s Web site is the best path to generating leads, building rapport with your target audience, and driving sales. However, if a site is poorly designed or lacks key features, it can do more harm than good. Visitors might become frustrated if they can’t quickly and easily navigate a site, which leads to a poor user experience.
There are many reasons why a business leader or marketer would want to redesign their business’s site. For instance, they might want to rebrand or rework their site for a new target audience. But, regardless of the reason you’re thinking of a redesign, it’s crucial that you consider how your design changes would ultimately create a better experience for new visitors and existing customers. Read More
Recently, Office Depot redesigned their search user interface, adding attribute-based filtering and creating a more dynamic, interactive user experience. Unfortunately, Office Depot’s interaction design misses some key points, making their new search user interface less usable and, therefore, less effective. That’s the bad news. The good news is that the Office Depot site presents us with an excellent case study for demonstrating some of the important best practices for designing filters for faceted search results, as follows:
By following the attribute-based filtering design best practices this article describes, you can ensure your customers can take care of business without having to spend time struggling with your search user interface. Read More